Optimus™ - Data Quality Control

Optimus™ is a new digital fingerprinting technology that improves data quality by accurately identifying and flagging suspect respondents as defined by you in real-time from any sample source across the market research industry.

How does it work?

Optimus™ can work with any existing survey tool or methodology. It uses patent-pending algorithms to filter out suspect survey respondents that have been shown to significantly bias research results, without altering the respondent experience in any way. Many of the Honomichl 50 are testing or deploying this technology to improve data validity and demonstrate a commitment to quality through the Optimus™-certified Seal.
 

Eliminating Suspect Respondents using Digital Fingerprinting

Simon Chadwick & Ali A. Moiz
Available as a PDF


As a member of CASRO, ARF, CMOR and ESOMAR, Optimus™ and other Peanut Labs™ services comply with industry guidelines and standards. Optimus™ does not collect or process any personally identifiable information. The technology has also been certified by the US Department of Commerce to be EU Safe-Harbor compliant.