Case Study

IT decision maker case study uses Optimus - Dramatic increase in data integrity and firm saves $14K

• N=400, 20 Minute Study and estimated Incidence 25% : CPI: $45
   
• Well known Market Research firm in Texas
   
• Soft Launch with Tier 1 sample supplier
   
  • 97 Completes in 24 hours
     
  • 63 Duplicates flagged from within the single panel source
     
  • 13 Computers Identified as Repeat Offenders delivering the 63 completes.
     
• Optimus blocking was turned on and two additional suppliers were needed to
  deliver 400 unique completes.
   
• An additional 251 duplicate respondents were found among the 3 suppliers.

Optimus saved the client paying $14,000 for UNUSABLE Data, prevented a false conclusion, all for a cost of $250 for entire project.