News
Peanut Labs Offers Optimus™ For Free
Peanut Labs Enables Organizations to Deliver High-Quality, Reliable Data via Its Revolutionary Respondent Screening Technology Now at No Cost
SAN FRANCISCO – January 5, 2010
Peanut Labs, provider of the largest online market research sample, today announced it will be offering Optimus for free to any market research firm interested in using this service. Optimus is a patent-pending software technology developed to eliminate fraudulent online responses in order to combat the growing data quality crisis in online market research.
Advertisers and marketers rely on quality market research data to make critical multi-million dollar marketing and product development business decisions. With online panels offering a cheaper alternative to traditional panels, they have become the primary panel source for market research professionals. As this alternative has increased in adoption, the number of market research "spammers" or bad respondents has also increased. Optimus provides a solution to these issues by detecting the following: respondents who take the same survey more than once; respondents who are part of multiple panels; respondents who speed through surveys; respondents who are taking surveys outside specified countries; and more.
"Since our founding ten years ago, Knowledge Networks has been dedicated to high-quality market research data, so we are pleased to see a company like Peanut Labs share our passion for such an important topic,” said Pat Graham, Chief Marketing Officer at Knowledge Networks…
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MROPS signs deal with OPTIMUS to gain data quality differentiation
Optimus™ eliminates duplicates and respondent fraud in high value market research projects such as B2B and healthcare surveys
SAN FRANCISCO - August 19, 2008
Today the Optimus team announced MRops has signed a strategic partnership agreement with Optimus to provide improved survey data quality to their clients. Optimus™ is a patent-pending technology tool, linked with a unique Optimus™ Research Database, used to vastly improve the quality of online sample data.
MRops specializes in B2B and healthcare research where it is not unusual for them to pay respondents $50 to $200 for their valuable time to complete surveys on behalf of their clients. These high value incentive payments attract fraudulent survey takers which reduce the overall quality of the data collected and costing client's money.
Optimus was selected over competitive tools due to the fact that it is an independent solution that can be applied to any survey using any sample source...
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Reviews & Letters
Download the PDF containing scans of recent press coverage, including a review in the "Research Magazine" July 2008 by Tim Macer and a client perspective by Kirsten Luck, VP at Decipher Inc.
