NEW YORK - Ipsos Interactive Services has established a partnership with youth research specialist Peanut Labs to help recruit and maintain 13- to 34-year-old populations on Ipsos panels in the US and Canada.

The alliance will combine Ipsos' market research expertise and reach with Peanut Labs' knowledge and Sample3.0 technology, which reaches respondents via social networks. Efrain Ribeiro, chief operating officer at Ipsos...